Home deliveries are increasingly efficient and convenient, from large supermarkets to startups delivering from the farmer to the consumer, to ready-made meals in restaurants delivered by fleets of drivers. But they are still individual, and often replicated, solutions.
Storage warehouses and packaging technologies have increased the shelf life of products, thinking that the direction is more and more assortment on the shelves, but the shelves as we think them will disappear completely, it is a weak trend and still not well understood by the market and distribution, warehouses will be increasingly away from the consumer and the shelves instead more and more in their hands, in smartphones, at metro stops ... or wherever there is a screen. You can shop from anywhere and at any time.
But now let's face the crux of the matter ... the fresh, the bulk, the counter products, everything that is not packaged by the producer, but that is served at the counter Salumeria, Fish, Meat or in the section Fruit and Vegetables. What will happen to these departments? Where does the consumer's choice and willingness to choose between one piece and another affect their visit to the point of sale?
The best solution to date is Hybrid retail, between virtual and home delivery, and physical in-store, where you buy ready, fresh and impulse purchases, easily packed and delivered to your door when you prefer, or at your local hub point.
So if you read these trends well, they are all good news for the large-scale retail trade (ex. Amazon Vs Walmart), but also for the small retailers who disappeared in the last 20 years, where Supermarkets have swallowed up the market of delicatessens, butchers and grocery stores, for reasons of scale and large spaces. Today, fortunately, thanks to new technologies, useful to select new Manufacturers and new Products, manage inventory and logistics, and reach consumers and customers, and available at low cost, the project to reopen a local Taste Shop, is proving to be a successful trend especially in medium/large cities.
Hybrid retail in Food & Beverages will be increasingly evolving, formats and Shop models will be launched and proposed. "Stores where the experience will no longer be to wander through labyrinths covered with products already packaged, to fill cages with wheels and then repack everything in uncomfortable bags to find the least ridiculous way to get home loaded like mules". The Stores will be open, multi-activity and multi-experience places, spaces that will change use depending on the time of day and scheduled events. Yes, because they will be spaces of experience and events, as well as shopping and administration, good food links culture, art, wellness and man/nature.
- Vrainers: VR/AR and AI for customer care, e-learning and device interactions
The magic words are "healthy, fresh and near me".
CEO - WOOP Lab & Food All Lab Ltd