WOOP LAB — future

For ten years now, I am alternating cycles abroad and cycles in Italy. Going abroad helps me study, get inspired and stay in the future, working with companies and entrepreneurs already formed to act like managers and not like owners. Living abroad let me freely think about what can be done better, pushing the boundaries and the limits, and without feeling uncomfortable with my innovative ideas. Italy on the other hand helps me reconnect with another present and reality, with problems and traditions, immobility and little desire to change. But also the country that produces and gives the best food...

Everyone is wondering about the future of food, supermarkets and large food distributors. And still no one has a precise and convincing idea, will we ever have one? I'll tell you mine. Food will always be food, and we will always eat with cutlery or chopsticks or hands, depending on what continent you live on. In America, Africa and the Middle East they eat with their hands, in Asia with chopsticks and in Europe with cutlery. But where and how will we buy the food we eat? And above all, where will it be produced and how? There are strong...

In 50 years we have seen internal migration flows, which have brought millions of people from the countryside to the cities or close to the largest ones. Why?   It was said that there was" job" in the city, that you had to be there to be able to enter the factories, offices, public institutions, the countryside and counties no longer had anything interesting, either socially or economically speaking.   And now? What has happened? And what is happening? (I wrote this article before Covid-19)   The flows have been reactivated, but on the contrary, from the crowded cities back to...