Welcome to
WOOP EVO WORLD

CONNECTING FOOD PEOPLE

There are things that are difficult to describe, like magical gatherings
that change your life.
This is for us,
WOOP Evo. 

That spark

Asudden and even unexpected alchemy that took us by surprise and made us fall madly in love. Falling in love with an infinite and ancient heritage of centuries-old trees, varieties of olives. Territories so rich in history and beauty, that a thousand photos or a thousand beautiful words are not enough to describe them.

You need to close your eyes instead, use your sense of smell first and then give oxygen to your taste buds and let yourself be carried away by the intensity of the aromas. Then with a bit of wisdom and our personal intuition, listening to even the most beautiful stories, the choice will come of itself.


From the experience and passion of Alessandro and Selena, Italian entrepreneurs who have always been committed to promoting Made in Italy abroad, WOOP Evo was born. The world of Premium Italian extra virgin olive oil is a priceless heritage for variety, quality and taste. The extra virgin olive oil is essential for the health and for the taste of our dishes. There is hundreds of different varieties of olive trees in Italy and hundreds of possible combinations. Oil is good for everyone! It must become a daily habit, healthy but also fun to share with friends and family. WOOP Evo is the best selection of high quality Italian Extra Virgin Olive Oil made by a team of expert and technicians that every season identifies and chooses the best by Region. Discover who we are.



Selena and Alessandro travelled around Italy, met dozens and dozens of producers, and thanks also to the precious help of Pietro Barachini, they decided that they would share with the whole world the richness of one of the most precious natural and healthy heritage of the world, that of the extra virgin olive oil of excellence.


Together they are sure that food connects humanity and that WOOP Evo is a unique and fun way to cross it in the best way. “At WOOP EVO we have a clear vision to make it happen”. Leveraging on existing technologies, integrating them in lean and independent systems to bring closer to humanity the "Real healthy food, fresh and traced", building a more local, biodiverse, connected and sustainable food system, based on the real needs of the community instead of the distribution.
Let's do it with us!

The PEOPLE behind WOOP EVO

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SELENA PELLEGRINI

Selena is an international marketing expert, she has worked for large international communication and business consulting companies, founded more than one start-up, worked as a producer and author for major Italian television networks.
Traveling the world to promote the excellence made in Italy is much more than a passion, it is a real mission.

"The most exciting thing about my work is to meet other people, from other places in the world, with different cultures and together create unique stories. You only become global when you are able to tell as good a story as you are local. Passion, intuition, enthusiasm and vision for a future to build are what I want to share every day with those who work with me".

Currently, in addition to being a partner of WOOP srl and co-owner of Food All Lab ltd, she teaches food and made in Italy marketing for Italian business schools and universities.

ALESSANDRO CORTI

Alessandro is on a mission, bringing real, nutritional and healthy food closer to people. "We are what we eat!" & "Food is the primary energy source on our planet!", these two simple principles drive his everyday job. Close to passionate people that grow and ensure our future, feeding the World.

"From my perspective like Energy Industrial Engineer, the Food system must be redesigned. At WOOP EVO we have a clear vision to make it happen. Leveraging on existing technologies, integrating them in lean and independent systems to bring closer to humanity the "Real healthy food, fresh and traced". We are building a more local, biodiverse, connected and sustainable food system, based on the real needs of the community instead of the needs of distribution."

He has lived around the World in the last seven years, Australia, California and  UK, now based in London, he travelled 6 continents on 7. He is a networker and active entrepreneur in different fields, he studies and researches a lot about cutting edge technologies, methods and strategies. Passionate about startup and expert of lean growth and strategy, crowdfunding and sustainability, high-tech and nature, just-in-time and digital processes. He is data-driven but with a strong creativity side. 

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PIETRO BARACHINI

Professional agricultural entrepreneur of 4th generation in the olive-growing and nursery sector, technical and expert in the olive-growing sector for the quality of the extra virgin olive oil and for the company marketing strategies on the trade of certified extra virgin olive oil. Winner of the OSCAR GREEN NAZIONALE COLDIRETTI 2015 award. Pietro is a professional Evo taster and sommelier, he developed a long and wide experience and knowledge among the Italian 500 Monocultivar . He consult for Evo Oil producers all over the World, understanding the best conditions, the best varieties and the best quality result.

OUR POINTs OF SALE & CORNERS

@ CANOPY MARKET,
Kings Cross
West Handyside Canopy,
London N1C 4BH, UK

Open during Lockdown 2.0!
Our WOOP Evo Bar is open every weekend. We offer a wide Selection of our Extra Virgin Olive Oils and  Grocery gourmet products. Come to visit us, you can also book a free tasting.
Fridays: 12 pm - 8 pm
Saturdays: 11 am - 6 pm
Sundays: 11 am - 6 pm

@ BOULEVERD MARKET,
Islington Square 
116 Upper St, The Angel,
London N1 1AB, UK

Enjoy fresh air and Extra Virgin Olive Oils in Islington Square every weekend! You can discover our favourites Extra Virgin Olive Oils, Truffle Selection and Grocery gourmet products.
Fridays: 12 pm - 7 pm.
Saturdays: 10 am - 5 pm.
Sundays: 11 am - 5 pm.

@ LABAKERY,
South Kensington 
246 Kensington High St,
London W8 6ND, UK

Homemade Menu is prepared with fresh and premium ingredients. It will fill your soul and make you travel with your mind to different Italian locations, with the addition of a modern twist. You will find a nice selection of WOOP Evo Oils at shelf.

@ ELLAS PLACE,
Fulham 
305 New King's Rd,
London SW6 4RF, UK

Enjoy fresh air and Extra Virgin Olive Oils in Islington every weekend! You can discover our favourites Extra Virgin Olive Oils and shop them.

@ HICCE MARKET,
Kings Cross
hicce x Wolf & Badger, Stable St, London N1C 4DQ, United Kingdom

Located directly under the main restaurant in the ground floor of the Wolf & Badger store. You will find a small selection of WOOP Evo Oils at shelf.
Weds to Sat: 12 pm - 6 pm
Sunday: 12 pm - 5 pm

CONTACT US

COMMERCIAL PARTNERS


TECHNOLOGY PARTNERS

+44 7927414551 - support@woopevo.com