WOOP LAB

EGRO', Your new Grocery in Islington Square! *** AUTHENTIC ESSENTIAL QUALITY FOOD *** We are three friends, from different parts of the world (Italy, Persia, Universe) and we believe that the table is the best place to share the culture of high quality and sustainability, come and travel around tastes and flavours with us. EGRO’ it means: Experiential Grocery.       EGRO' is the first digital interactive and immersive Grocery. Where you can discover the origin and the taste of the food you buy. The first innovative 24/7 grocery concept to those seeking unique taste experience.  Essential Authentic Quality! Thanks...

2020 has gone for good and even if it has not been the luckiest year ever for the majority, we will never forget it. As 2021 is approaching every of us would benefit from a bit of luckiness from it, but how can we ring in a lucky new year?   Every culture will do that on their own way according to their heritage and in particular, the Italian culture won’t miss the opportunity to shape their tradition around food neither this time! Indeed, to recreate a proper Italian NYE party at home we need only three key ingredients: Prosecco, 80s...

We thought about it for a few seconds looking into each other's eyes, while we were struggling with our planning and we were ready to overlook the very discounted black Friday week because it has nothing to do with our philosophy and vision. Then we said to ourselves that black Friday gives us the chance to explain our supply chain and therefore our work. Ours is a small company with a great dream, that of bringing to as many people as possible the excellence produced with extreme dedication and care in the best extra virgin olive oil farms in Italy....

This news for those like me who are passionate about chocolate makes me jump for joy. A study by La Sapienza University of Rome Department of Medicine has scientifically demonstrated that chocolate containing extra virgin olive oil, thanks to oleouropein, is good for type 2 diabetics. Oleouropein is a substance extracted from extra virgin olive oil and is one of the most important polyphenols, that is one of those substances that make extra virgin olive oil something much more than a condiment. Why does oleouropein act on diabetes? Professor Violi explains that the presence of oleouropein in extra virgin olive...

Like Founder of WOOP Evo I feel to share with all of you my personal experience. I am an athlete by birthright. My dad was an AS Roma football player and we all have a cult of sport in our family, I have played many sports and run some 42 km marathons, my son loves to surf even in winter and my daughter was a national promise of Italian horse riding. For us the saying that we are what we eat has always been true.  Some time ago I started to feel some annoying pains in my joints, hands, knees,...